The San Francisco Five

Psychedelic Posters 
In the late 60s, Wes Wilson, Stanley Mouse, Victor Moscoso, Rick Griffin and Alton Kelley came together to form the psychedelic poster power group called, The San Francisco Five. When rock greats such as The Grateful Dead, The Doors, Big Brother and the Holding Company, and Jimi Hendrix came to the rock ‘n’ roll (and CAMP) HQ of San Francisco, the Five created their promotional posters. These posters became iconic and represented the mood of the era. We love the expansive creativity and innovation of these artists, who are still inspiring music and marketing today.
 
Psychedelic posters break all the rules of traditional art. Moscoso pioneered the idea of using super-saturated clashing colors, making the foreground and background indistinguishable. This created the psychedelic shifting effect. The purposely unreadable lettering forced possible concert-goers to walk up closer and really spend some time studying the poster. Combined with strobe, color wheel, and black light, these new techniques created the trippy visuals representing the atmosphere of psychedelic rock. 
 
Check out our favorite posters from the SF Five below…
1 1t 2-1 2 2 SONY DSC 3 3d 4-1 6 images kelley and mouse mouse and kelley mouse and kelley2 Rick+Griffin+Victor+Moscoso+1967+Chuck+Berry Scan-5 Wes-WIlson-Captain-Beefheart-1966-BG-34

 

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